The 5 YouTube Metrics That Quietly Decide Everything
Steven Schmidt Steven Schmidt

The 5 YouTube Metrics That Quietly Decide Everything

Most people fail on YouTube for one reason:

They measure the wrong things—or they’re trying to win today instead of playing the long game.

Views feel good. Subscribers look impressive.

Hard truth: neither tells you if your channel is actually working.

Here are the 5 areas that matter, and the benchmarks I use to decide whether a channel is worth scaling—or fixing.

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