“The Best Sioux Falls Marketing Agency” Search Got You Here, But Now What?
Everything you need to know about finding a marketing agency, video production, SEO company, and B2B marketing help in Sioux Falls — from someone who's seen behind the curtain. Honest reviews of Click Rain, Lawrence & Schiller, HenkinSchultz, and more.
The 5 YouTube Metrics That Quietly Decide Everything
Most people fail on YouTube for one reason:
They measure the wrong things—or they’re trying to win today instead of playing the long game.
Views feel good. Subscribers look impressive.
Hard truth: neither tells you if your channel is actually working.
Here are the 5 areas that matter, and the benchmarks I use to decide whether a channel is worth scaling—or fixing.
The 47-Decision Point Meta Ads Playbook
Alt shorter version:
The 47-decision framework that turns Meta ad spend into predictable revenue. Stop guessing. Start tracing every dollar to closed deals.
$61M+ Revenue Traced
12.9x Avg. ROAS
47 Decision Points Mastered
The State of Sioux Falls B2B Marketing: 2025 Report: A data-driven analysis of how local B2B companies are marketing, what's working, and where the opportunities are.
Sioux Falls is booming — 220K population, $1B+ in building permits, ranked #1 city for small businesses. Yet most local B2B companies are still marketing like it's 2015. This report breaks down what's working, what's failing, and where the massive opportunities are hiding for companies ready to compete differently.
Revenue Misalignment Is Your Problem, and Your Opportunity
You're pushing a boulder uphill while sales and marketing spin in opposite directions. Misalignment isn't "floating" — it's chaos. Here's the 3-force framework to stop fighting physics and start pulling revenue in.
So, What Is Sales & Marketing Alignment?
Your marketing team is generating leads. Your sales team says they’re garbage. Marketing says sales isn’t following up fast enough. Sales says marketing doesn’t understand what actually closes deals. You’re stuck in the middle, watching money leak while both teams point fingers.
And nobody—literally nobody—can tell you which marketing activities actually closed revenue.
Sales and Marketing Alignment: The $2 Trillion Problem Killing Your Revenue Growth
Your sales team thinks marketing is wasting money on "awareness" that doesn't convert.
Your marketing team thinks sales is ignoring the qualified leads they're generating.
Both teams measure success differently. Both teams report to different people. Both teams run different systems that don't talk to each other.
And while they're pointing fingers at each other, your revenue is hemorrhaging.
What is an Integrated Sales and Marketing System? (And Why Your Agency Isn't Building One)
Here's the uncomfortable truth: Most marketing agencies aren't building systems. They're selling tactics.
You hire someone to run your Facebook ads. Another agency handles your SEO. A third does your video production. Maybe you've got a freelancer writing your content and another managing your Google Ads.
Each one claims they're doing great work. Each one shows you metrics that look impressive in isolation. But your revenue isn't growing the way it should. Your cost per acquisition keeps climbing. And nobody can tell you which of these expensive tactics is actually generating profit.
That's because tactics without systems are just expensive noise..
THE HIDDEN COST OF MISALIGNMENT (AND WHY IT'S BLEEDING YOUR REVENUE)
You're spending $5,000 a month on marketing. Your sales team is closing deals. Your ops team is delivering. Everything looks fine on paper. But here's what's actually happening: Your marketing is generating leads that sales doesn't trust. Sales is promising deliverables that ops can't scale. And ops is building solutions that marketing can't sell. You're not just losing efficiency. You're losing revenue. Real, trackable revenue that's walking straight to your competition.
THE MISALIGNMENT TAX
We analyzed 218 companies over the past three years. The pattern was consistent and brutal: Misaligned companies leave 3.7x potential revenue on the table. Not because they lack talent. Not because their market is tough. Because their systems don't talk to each other. Here's what misalignment costs you: Marketing burns budget on leads that never convert because sales hasn't defined what "qualified" means. Sales closes deals that ops can't deliver profitably because no one mapped the delivery capacity. Ops builds solutions that marketing can't position because they're solving yesterday's problems.
The result? Your best people are working hard on the wrong things.
Do Google AND YouTube Both Power SEO ?
When you publish a video, you're not just improving one page's SEO. You're creating a second asset that ranks independently in YouTube search.
That means two chances to capture the same search intent. One on your website. One on YouTube, with a link back to your site.
We've seen companies rank #1 on Google and #1 on YouTube for the same keyword. That's not lucky. That's strategic video deployment.