B2B Digital Advertising That Traces to Closed Revenue
Ask your CFO which campaigns made money last year. If they can't answer, you're not running ads — you're running hope.
Every Toggle Can Light Money on Fire
Every dropdown is a trapdoor. Every checkbox is a bet.
Most agencies guess. We've run 10,000+.
Where Your Audience Lives Is Not a Guess
Your buyer is on LinkedIn during the commute. YouTube at lunch. Instagram at 9pm. Meta on weekends. They don't raise their hand — they leave behavioral fingerprints across every platform, every session, every scroll.
The question isn't which platform. It's which combination of platforms, ad formats, and audience signals compounds into a system that converts strangers into pipeline. That's not a dropdown menu decision. That's architecture.
This isn't work for interns. It's not work for AI. This is the layer where campaigns go right or go wrong — and it requires someone who's made the 47 decisions thousands of times and knows what breaks.
15s and 30s spots that build trust before your sales team ever gets on a call. The highest-performing format in B2B.
Static and carousel creative for feed placement. Pattern-interrupt visuals that stop the scroll and drive clicks.
In-platform forms that capture qualified leads without friction. Pre-filled fields, instant CRM sync, zero landing page drop-off.
Top-of-funnel reach campaigns that plant the seed. When they're ready to buy, your brand is already familiar.
The Retargeting Engine
Is Where Lead Volume Compounds
Most agencies run retargeting as an afterthought — a pixel fires, a generic ad follows you around. We build sequential retargeting systems that serve different creative at each stage of the buyer journey. Video viewer gets a case study. Case study clicker gets a lead form. Lead form abandoner gets a direct offer. Every touchpoint is intentional. Every sequence is measured. That's how you turn 10 leads into 100.
The Math Behind 10.5x ROAS
$1,000/month in ad spend. Four months. Here's exactly what happens when every decision is made by someone who's run 10,000+ campaigns — not an intern, not an algorithm left on autopilot.
Sequential creative. Each touchpoint serves different content based on where the prospect is in the journey. Not the same ad 47 times — a system that moves them forward.
Days 1-7: Ad impression + video view. Brand enters awareness.
Days 8-14: Retarget with case study + social proof. Trust builds.
Days 15-21: Lead gen form or booking CTA. Conversion window.
Days 22-30: Meeting + proposal + close. Revenue attributed.
Based on: $1,000/mo spend · $50 CPL · 35% qualification rate · 30% close rate · $5,000 avg deal · 30-day sales cycle · 4 months
Full-Attribution Ad Management
From Click to Closed Deal
One report: Campaign name → dollars closed → ROI.
Click to cash, traced in your CRM. That's it.
YouTube is fundamentally different from every other ad platform. People aren't scrolling — they're searching. YouTube ads reach prospects during active research, not passive browsing. Unlike Meta's interest-based targeting, YouTube captures buying intent through Google's keyword ecosystem. You're not interrupting — you're answering the question they already asked.
Meta's power is interest and behavior-based targeting — reaching people based on what they do, not what they search. This makes Meta the best platform for building awareness and retargeting warm audiences. You're not waiting for someone to Google you — you're putting your brand in front of people who match the profile before they know they need you.
LinkedIn is the only platform where you can target by exact job title, company size, industry, and seniority level. Higher CPMs, but the lead quality is incomparable. When you need to reach the VP of Operations at manufacturing companies with 50-200 employees — LinkedIn is the only platform that can do it.
Instagram runs on Meta's ad engine but is visual-first. Stories, Reels, and carousel ads perform best when they feel native — not like ads. For B2B companies with strong visual assets (facilities, team, results), Instagram builds brand trust through storytelling that feels organic.
TikTok's algorithm is content-first, not follower-first. A single piece of great content can reach millions regardless of account size. For B2B, TikTok works for top-of-funnel awareness, founder brand building, and reaching younger decision-makers who are increasingly moving into buying roles.
From Zero Digital Presence to 100+ Leads Per Month
We went from hoping people found us to having a system that generates over 100 leads every single month. GRAVITY didn't just run our ads — they built the entire engine.
B2B Digital Advertising Questions Answered
Yes. Always. You have 100% ownership and transparency. If we part ways, you keep all the data and pixel history.
We work best with companies ready to spend $1k+/month on ad spend. Below that, the algorithm struggles to optimize effectively.
Generalists chase vanity metrics (clicks, impressions). We chase revenue. We integrate with your CRM to prove exactly which ads are driving closed deals, not just traffic.
We typically see leading indicators (qualified leads) in Month 1. The ROI Engine usually hits full stride in Months 3-4 once the algorithm has enough conversion data.
Yes. In 2025, creative is the targeting. We script, shoot, and edit the video ads that actually convert cold traffic. No stock footage. See our video production →
We build systems where your buyers are. Typically LinkedIn for precision targeting, YouTube for education-stage, and Meta for behavior targeting and retargeting. We don't force a platform — we follow the attention.
We set up offline conversion tracking with your CRM (HubSpot, Salesforce, etc.) so we can see which clicks actually turned into money in the bank.
No massive PDFs. You get a live 24/7 dashboard showing spend vs. return, plus a monthly strategy call to review what we learned and what we're testing next.
See What Your Ad Budget Should Be Producing
Run your numbers through our ROI Calculator. No email required. Then let's audit your current campaigns and show you where the budget is going.
Calculate Your ROI → Or book a free ad audit →