The #1 Marketing Agency Alternative We Bring Calm To Your Revenue Chaos
25+ years of enterprise sales. Hundreds of companies. $61M+ in tracked revenue. We learned what actually works—and we built a system around it.
You're Paying the
Fragmentation Tax
One agency for SEO. Another for ads. A freelancer for content. An email platform collecting dust. A CRM that's become a data graveyard.
Everyone reports their own metrics. Nobody can tell you which activities actually drive revenue.
"Business growth problems are physics problems, not people problems. When systems are properly aligned, growth happens naturally through gravitational pull."
GRAVITY was built to eliminate this tax. One system. One source of truth. Every touchpoint connected to revenue.
Revenue
???
Steve Schmidt
Founder & CEO
25+ years of B2B enterprise sales experience gave me a fundamentally different perspective on marketing than most agency founders.
I've sat in the sales seat. I've been handed "leads" that went nowhere. I've watched marketing teams celebrate campaign metrics while sales teams missed quota.
My career includes leadership roles at Outreach, AT&T, and T-Mobile—companies where marketing and sales alignment wasn't optional. I also founded and successfully exited TIDAL, a sales development company.
We measure revenue closed, not clicks. We build systems you own, not services you rent.
What We Stand For
These aren't corporate platitudes. They're how we actually operate.
Being Direct is Being Kind
We won't waste your time with fluff. If something isn't working, we'll tell you.
Accountability to Intention
Good intentions aren't enough. We measure everything against outcomes.
Trust is Imperative
We have access to your systems, your data, your revenue numbers. That trust is earned.
We Serve a Higher Purpose
We're building something that matters—for clients, community, and team.
Smiling Helps the Vibe (and Hugs Can Be Awkward)
We take the work seriously. But not ourselves. This should be fun.
Aggregate Results
Not projections. Tracked revenue.
Every dollar attributed.
Questions? We've Got Answers.
10 categories. 50 questions. Zero bullshit.
01 B2B Marketing Agency
What is a B2B marketing agency?
A B2B marketing agency specializes in helping businesses sell to other businesses. Unlike B2C agencies focused on consumers, we understand longer sales cycles, multiple decision-makers, and complex buying committees. GRAVITY builds integrated revenue systems that align sales and marketing to drive measurable pipeline—not vanity metrics.
How do I choose the best B2B marketing agency?
Look for agencies that can prove revenue impact, not just show pretty reports. Ask: Can you connect marketing activities to closed deals? Do you integrate with our CRM? What's your average client ROI? At GRAVITY, we've tracked $61M+ in attributed revenue across 218+ companies. We don't hide behind impressions.
What does a B2B marketing agency cost?
Quality B2B agencies typically range from $7,000-$25,000/month for comprehensive services. Beware of agencies charging $2K/month—you'll get interns and templates. GRAVITY's engagements start at $7K/month and include senior-level strategy, execution, video production, and full attribution tracking.
What's the difference between a marketing agency and a revenue agency?
Traditional agencies deliver campaigns. Revenue agencies like GRAVITY deliver pipeline and closed deals. We don't celebrate click-through rates while your sales team misses quota. Every touchpoint we create is tracked from first click to signed contract in your CRM.
Why should I hire a B2B marketing agency instead of building in-house?
Building a full marketing team costs $300K-$500K/year (strategist, content writer, video producer, designer, ads specialist, tech admin). An agency gives you the whole team for a fraction of the cost—plus we've already made the expensive mistakes so you don't have to.
02 B2B Video Production
Why is video important for B2B marketing?
Video builds trust faster than any other medium. 72% of B2B buyers watch video throughout their purchase journey. In complex sales, prospects need to see the humans behind the company. GRAVITY produces executive-led video content that positions you as the obvious expert in your space.
What types of B2B videos drive the most ROI?
The highest-performing B2B videos are: 1) Founder/executive thought leadership, 2) Customer testimonials, 3) Product demos, 4) Educational content that solves real problems. We create all of these, optimized for LinkedIn, YouTube, and your website—with full attribution tracking.
How much does B2B video production cost?
Single videos from production houses run $5,000-$25,000 each. GRAVITY's model is different—we do embedded, ongoing production that creates dozens of content pieces monthly at a fraction of per-video costs. One shoot becomes shorts, full episodes, audiograms, and clips.
How often should B2B companies publish video content?
Consistency beats perfection. We recommend 2-4 videos per week minimum across platforms. Sounds like a lot? That's why GRAVITY's production model maximizes every shoot—one hour of filming becomes a month of content. We handle everything from filming to distribution.
What makes B2B video different from B2C video?
B2B video must educate and build credibility over multiple touchpoints—not just entertain. It needs to address the concerns of CFOs, technical buyers, and end users simultaneously. We craft messaging that resonates with entire buying committees, not just one persona.
03 B2B Social Media
Which social media platforms work best for B2B?
LinkedIn dominates B2B—80% of B2B leads from social come from LinkedIn. YouTube is critical for search and education. Twitter/X works for certain tech audiences. We focus your resources where your buyers actually spend time, not where it's trendy.
How do you measure B2B social media ROI?
Forget followers and likes. We track pipeline influence and revenue attribution. Did that LinkedIn post lead to a demo request? Did the YouTube video appear in a closed-won deal's journey? GRAVITY connects every social touchpoint to actual revenue in your CRM.
Should our CEO be posting on LinkedIn?
Absolutely yes. Executive personal brands outperform company pages 10:1 on LinkedIn. But most CEOs don't have time to write posts. GRAVITY creates founder-led content that sounds like you, positions you as a thought leader, and drives inbound opportunities.
How often should B2B companies post on social media?
LinkedIn: 1-2 posts per day from executives, 3-5 from company page weekly. YouTube: 1-2 videos per week. The key is consistency and value—not posting for the sake of posting. We create content calendars that maintain momentum without burning out your team.
What content performs best on LinkedIn for B2B?
Personal stories with business lessons, contrarian takes on industry trends, behind-the-scenes glimpses, and tactical how-to content all crush it. What doesn't work: corporate announcements, press releases, and obvious sales pitches. We write content that gets engagement AND generates leads.
04 B2B Video Podcast
Why should B2B companies start a video podcast?
Video podcasts are the ultimate content multiplication engine. One 45-minute conversation becomes: full YouTube episode, 10+ short clips, audio podcast, blog post, LinkedIn carousels, email content, and more. Plus, you build relationships with guests who become referral partners.
How do you use a podcast for B2B lead generation?
Invite your ideal customers and partners as guests—it's the best "warm outreach" that exists. They get exposure, you get content and a relationship. We've seen podcast guests become clients within 90 days. It's networking disguised as content creation.
What equipment do I need for a B2B video podcast?
Minimum: good microphone ($200), ring light ($50), clean background. Professional setup: multi-camera, professional lighting, branded set. GRAVITY handles all production—you just show up and talk. We've invested in the gear so you don't have to.
How do you grow a B2B podcast audience?
Forget download numbers—focus on reaching the RIGHT 1,000 people. Promote clips on LinkedIn, optimize YouTube for search, repurpose everywhere. Guest appearances on other podcasts. GRAVITY handles distribution across all channels with full tracking.
What makes a successful B2B podcast?
Consistency, unique perspective, and genuine conversations. The best B2B podcasts aren't polished corporate productions—they're authentic discussions that share real insights. We help you find your voice and create content that actually resonates with your buyers.
05 B2B Website Creation
What makes a great B2B website?
A great B2B website does three things: 1) Clearly communicates what you do and who it's for, 2) Builds credibility with proof and social validation, 3) Makes it stupid-easy to take the next step. Most B2B sites fail at all three. We build sites that convert visitors into pipeline.
How much should a B2B website cost?
Template sites: $5K-$15K. Custom design with strategy: $25K-$75K. Enterprise builds: $100K+. The real question is ROI—a $50K site that generates $500K in pipeline is a steal. A $5K site that generates nothing is infinitely expensive.
Should B2B websites be on WordPress or custom-built?
For most B2B companies, WordPress, Webflow, or Squarespace are plenty powerful. Custom builds only make sense if you have unique functionality needs. We recommend platforms your team can actually update—a beautiful site you can't edit is a liability.
How do you optimize a B2B website for conversions?
Clear value proposition above the fold, social proof everywhere, multiple CTA options (book a call, download resource, watch demo), and frictionless forms. We also implement heat mapping, session recording, and A/B testing to continuously improve conversion rates.
How important is SEO for B2B websites?
Critical. B2B buyers do extensive research before talking to sales. If you're not showing up for "[your solution] + [their problem]" searches, you're invisible. GRAVITY builds SEO into every site from day one—technical foundations, content strategy, and ongoing optimization.
06 B2B Landing Pages
What's the difference between a website and a landing page?
Websites are for exploration—multiple pages, navigation, various goals. Landing pages have ONE job: convert a specific visitor on a specific offer. No navigation, no distractions. Every element pushes toward a single action. We build landing pages that convert at 2-5x website rates.
What makes a high-converting B2B landing page?
Headline that matches ad copy, clear benefit statement, social proof (logos, testimonials, stats), compelling offer, minimal form fields, and urgency. We A/B test everything—headlines, CTAs, form length, images—to continuously improve conversion rates.
How many landing pages does a B2B company need?
More than you think. You need dedicated pages for each: campaign, audience segment, use case, and content offer. Companies with 40+ landing pages generate 12x more leads than those with 5 or fewer. We build landing page systems, not just one-offs.
What's a good conversion rate for B2B landing pages?
Average B2B landing page converts at 2.5%. Good is 5-10%. Exceptional is 10%+. The key is matching traffic quality with offer relevance. Cold traffic to a demo request? Expect 1-2%. Warm traffic to a valuable resource? 15%+ is achievable.
Should landing pages be long or short?
Depends on the ask. Low-commitment offers (ebook, webinar) = shorter pages. High-commitment offers (demo, consultation) = longer pages with more proof and objection handling. We test both and let data decide—not opinions.
07 B2B Lead Generation Funnels
What is a B2B lead generation funnel?
A lead gen funnel is the journey from stranger to customer: Awareness → Interest → Consideration → Decision. At each stage, you provide value and capture intent. GRAVITY builds full-funnel systems that nurture prospects automatically while tracking every touchpoint.
What's the best B2B lead generation strategy?
There's no single "best"—it's about layering multiple channels: content marketing for organic reach, paid ads for acceleration, email for nurturing, video for trust-building, and events for high-intent conversion. We build integrated systems, not siloed tactics.
How do you generate leads without cold calling?
Create content that solves real problems, optimize for search, run targeted ads to valuable content, capture contact info in exchange for resources, nurture with email, and convert with sales enablement. This is "inbound"—attracting buyers instead of chasing them.
What's a good cost per lead for B2B?
Highly variable by industry: $50-$500+ for marketing qualified leads. But CPL is the wrong metric—focus on cost per opportunity and cost per acquisition. A $500 lead that closes at 20% into $50K deals is vastly better than $50 leads that never convert.
How long does it take to build a B2B lead gen funnel?
Basic funnel: 4-6 weeks. Full-funnel system with content, automation, and tracking: 3-6 months to build, then ongoing optimization. GRAVITY gets foundation elements live fast, then layers sophistication over time. Results typically start in 90-120 days.
08 B2B Sales & Marketing Automation
What is B2B marketing automation?
Marketing automation uses software to execute repetitive tasks at scale: email sequences, lead scoring, social posting, ad optimization, CRM updates. But the real power is personalization—delivering the right message to the right person at the right time, automatically.
What's the best marketing automation platform for B2B?
Depends on your size and needs. HubSpot for all-in-one simplicity. Marketo/Pardot for enterprise complexity. ActiveCampaign for powerful + affordable. GRAVITY is platform-agnostic—we implement what fits your tech stack and budget.
How do you automate B2B sales follow-up?
Lead scoring + triggered sequences. When a prospect hits a threshold (visited pricing page, downloaded case study, watched demo), automated emails and tasks fire. Sales gets notified of hot leads, cold leads get nurtured. We build systems that never let leads fall through cracks.
What should be automated vs. kept manual?
Automate: initial outreach sequences, lead qualification, meeting scheduling, follow-up reminders, reporting. Keep manual: high-value prospect outreach, complex deal negotiations, relationship building. Automation handles volume; humans handle nuance.
How do you measure marketing automation ROI?
Time saved, lead velocity increase, conversion rate improvements, and revenue attributed. Track: How many hours did automation save? How much faster do leads move through the funnel? What percentage of closed deals touched automated sequences? GRAVITY measures all of it.
09 B2B Sales & Marketing Outsourcing
Should I outsource B2B marketing or build in-house?
Outsource when: you need to move fast, lack specialized skills, or can't justify full-time hires. Build in-house when: marketing is your core competency or you've found repeatable playbooks to scale. Most companies at $1M-$10M benefit from outsourcing—GRAVITY becomes your marketing department.
What's the difference between a fractional CMO and an agency?
Fractional CMO: strategic leadership without execution. Agency: execution with some strategy. GRAVITY is different—we provide both. You get senior strategic guidance AND a full team that actually implements. No gap between strategy deck and real-world results.
How do you maintain brand voice with outsourced marketing?
Deep discovery upfront: we interview your team, study your customers, analyze competitors, and document your voice. Then we create content, you refine it, and the voice gets sharper over time. Within 60 days, we sound like you—because we've immersed ourselves in your world.
What results should I expect from outsourced B2B marketing?
90-120 days: foundation built, content flowing, tracking live. 6 months: consistent pipeline contribution. 12 months: predictable revenue engine. GRAVITY clients average 12.9x ROI. But we set realistic expectations—this isn't a get-rich-quick scheme, it's infrastructure.
What happens if I want to bring marketing in-house later?
That's the goal. After 12 months with GRAVITY, you own everything we built—the systems, the content, the playbooks, the data. We can train your team to run it, or transition to an advisory role. We build assets, not dependencies.
10 Modern B2B Sales & Marketing Tech Stack
What tools are essential for B2B sales and marketing?
Core stack: CRM (HubSpot/Salesforce), email automation, analytics (GA4), video hosting, social scheduling, and attribution tracking. That's 80% of what you need. Don't buy 47 tools—buy fewer tools and actually use them. GRAVITY helps you build a lean, integrated stack.
How do you choose between HubSpot and Salesforce?
HubSpot: easier to use, better for marketing-first companies, faster to implement. Salesforce: more customizable, better for complex sales processes, enterprise-ready. Under $10M revenue? HubSpot is usually the answer. GRAVITY implements both.
What is revenue attribution and why does it matter?
Attribution connects every marketing touchpoint to actual revenue. Which blog post influenced the deal? Which ad started the journey? Without attribution, marketing is a black box. GRAVITY implements multi-touch attribution so you know exactly what's working and what's wasting money.
How do you integrate sales and marketing tech stacks?
CRM is the hub. Everything feeds into it. Website forms, email engagement, ad clicks, video views, meeting bookings—all tracked in one place. GRAVITY builds integrations using native connections, Zapier, or custom APIs. No more data silos.
What's the ROI of investing in sales and marketing technology?
Companies with aligned sales/marketing tech see 36% higher customer retention and 38% higher win rates. But tools alone don't deliver ROI—strategy and execution do. GRAVITY ensures your tech stack actually gets used to drive revenue, not just collect dust.
Ready to Stop
Fighting Physics?
30-minute call. We'll map out what it takes to build a system that connects marketing to revenue.