“The Best Sioux Falls Marketing Agency” Search Got You Here, But Now What?
The No-BS Guide to Marketing & Sales in Sioux Falls (2025)
Everything you need to know about finding a marketing agency, video production, SEO, lead generation, and CRM setup in Sioux Falls — from someone who's seen behind the curtain.
Let me guess why you're here. You Googled something like "Sioux Falls marketing agency" or "marketing consultant Sioux Falls" and you're now drowning in a sea of websites that all say the same thing: "We're passionate about helping businesses grow!"
Cool. So is everyone.
Here's the problem: most of what you'll find online about marketing in Sioux Falls is either (a) written by agencies trying to sell you something, or (b) so generic it could apply to any city in America.
This guide is different.
I'm Steve, founder of GRAVITY Growth. We're a B2B marketing agency in Sioux Falls, and yes — I'm absolutely going to mention our services throughout this guide. But I'm also going to tell you things most agencies won't: when you DON'T need an agency, which competitors are actually good, and how to spot the ones who'll happily take your money while delivering PowerPoints full of "brand awareness."
Consider this your insider's guide to the Sioux Falls marketing landscape. Bookmark it. You'll need it.
The Sioux Falls Marketing Agency Landscape (Honest Assessment)
Sioux Falls has changed. A lot.
Ten years ago, if you wanted marketing help, your options were Lawrence & Schiller (if you had budget), a freelancer your cousin knew, or... figuring it out yourself.
Now? There are over 40 agencies, consultants, and "marketing experts" competing for your attention. The barrier to entry dropped to zero when everyone realized you could call yourself a "digital marketing agency" with nothing but a Canva subscription and a dream.
The good news: Competition bred some genuinely excellent shops.
The bad news: It also bred a lot of noise. And separating signal from noise costs you time and money.
Here's my honest breakdown of what's available:
Click Rain
Solid digital agency, been around since 2008. They do good work, particularly in web development and paid media. Probably the biggest "pure digital" shop in town.
Lawrence & Schiller
The OG. Traditional advertising roots with digital capabilities. Great for large-scale campaigns, broadcast, tourism. Pricing reflects that.
HenkinSchultz
Full-service with strong video production. Been in Sioux Falls since the 90s. Good for companies wanting the traditional agency experience.
Lemonly
Infographics and visual content specialists. They've carved out a real niche and they're genuinely good at it. National client roster.
605 Video Company
Video production focused. If you just need video (not the full marketing system around it), they're solid.
9 Clouds
Heavy automotive focus, but do general digital marketing. Good track record in their niche.
The Sampson House
Social media and content. Younger agency, does nice work. Strong on brand voice and content creation.
Insight Marketing Design
Full-service advertising in Sioux Falls since 2013. Traditional and digital mediums, strong in healthcare and ag.
The "Sioux Falls" Pages That Aren't Really Local
You'll notice agencies like Thrive, Comrade, and others ranking for "Sioux Falls marketing agency." Here's the truth: they're not really in Sioux Falls. They've built SEO landing pages targeting every city in America.
That's not inherently bad — they can still do good work remotely — but know what you're getting. You're not getting a local team who knows the Sioux Empire market, can meet you for coffee at Josiah's, or understands that "quick" means 20 minutes anywhere in town.
GRAVITY Growth (That's Us)
We focus specifically on B2B marketing in Sioux Falls and beyond. We're not trying to be everything to everyone. We build revenue systems — video, SEO, content, CRM — that actually track to dollars. Not impressions. Not "brand awareness." Dollars. We also produce SpotLight Sioux Falls, the #1 local media podcast with 250,000+ monthly views.
Finding the Right Marketing Agency in Sioux Falls
Here's the framework I'd use if I were hiring an agency (and wasn't running one):
Step 1: Define What You Actually Need
This sounds obvious. It's not.
"I need marketing help" is not a brief. That's like telling a contractor "I need house help."
Before you talk to any Sioux Falls marketing agency, answer these:
- What's broken? Leads? Conversion? Retention? Brand recognition? Be specific.
- What have you tried? And why didn't it work?
- What does success look like? Revenue number? Lead count? Market position?
- What's your timeline? Yesterday? 6 months? 2 years?
- What's your realistic budget? Not what you want to spend. What you can spend.
If you can't answer these, you're not ready for an agency. You need a consultant first to help you figure out the questions.
Step 2: Match Agency Type to Need
| If You Need... | Consider... |
|---|---|
| Brand development from scratch | Lawrence & Schiller, HenkinSchultz, Insight Marketing, GRAVITY |
| Digital marketing (SEO, paid ads, social) | Click Rain, 9 Clouds, GRAVITY |
| Video production for marketing | 605 Video, HenkinSchultz, GRAVITY |
| B2B marketing with sales alignment | GRAVITY |
| Social media management | The Sampson House, GRAVITY |
| CRM setup & sales enablement | GRAVITY |
| Full revenue system (all of the above) | GRAVITY |
Step 3: Ask the Uncomfortable Questions
When you meet with any marketing agency in Sioux Falls, ask:
- "Can you show me a campaign where you tracked to actual revenue — not leads, not traffic, revenue?"
- "What happens if this doesn't work in 90 days?"
- "Who specifically will work on my account? Can I meet them?"
- "What do you need from me to be successful?"
- "What's a realistic timeline before I see results?"
Watch how they respond. Squirming is a red flag.
Sioux Falls Video Marketing: What's Actually Working
Let me be direct: video marketing in Sioux Falls is underutilized by most businesses.
Everyone knows video works. Few companies actually commit to it. Fewer still do it in a way that drives revenue.
Here's what I've learned producing over 100 episodes of SpotLight Sioux Falls (the #1 local media podcast with 250,000+ monthly views):
What Works in Sioux Falls Video Marketing:
- Authenticity over polish. Sioux Falls audiences can smell corporate BS from a mile away. The most successful videos we've produced aren't the ones with the biggest budgets — they're the ones where the founder actually said something real.
- Local context matters. Mentioning Falls Park doesn't make you local. Understanding that your audience drives 20 minutes to anything, values relationships over transactions, and still reads the Argus Leader — that's local context.
- Series beat one-offs. A single video is a lottery ticket. A video series is a system. The businesses seeing real ROI from Sioux Falls video marketing are the ones committing to consistent output — weekly or biweekly — not "let's do a video and see what happens."
- Distribution is 80% of the game. I've seen beautiful $20,000 videos die with 200 views because no one planned distribution. I've seen iPhone videos hit 50,000 views because someone understood the algorithm. Your Sioux Falls video production company should have a distribution plan, not just a shooting schedule.
Sioux Falls Video Production Options:
| If You Need... | Consider... |
|---|---|
| Event videography | Legacy Productions, Outsound, GRAVITY |
| Commercial/TV spots | HenkinSchultz, L&S, GRAVITY |
| Corporate brand videos | 605 Video, 4Front Studios, GRAVITY |
| Video marketing system tied to revenue | GRAVITY |
| YouTube/podcast production | SpotLight Sioux Falls, GRAVITY |
| Full video + distribution + attribution | GRAVITY |
Content Marketing in Sioux Falls: The Long Game
Here's an uncomfortable truth about content marketing in Sioux Falls: most businesses quit before it works.
Content marketing is a 12-18 month play minimum. Most Sioux Falls businesses want results in 90 days. There's a fundamental mismatch.
That said, if you commit, content marketing becomes your unfair advantage. While your competitors pay for every click forever, you build an asset that generates leads while you sleep.
What Content Marketing Actually Looks Like:
It's NOT:
→ Posting on social media when you remember
→ Writing a blog post once a quarter
→ "We should do more content" on your annual planning doc
It IS:
→ Strategic content mapped to your buyer's journey
→ Consistent publishing schedule (weekly minimum)
→ Distribution plan for every piece
→ Measurement tied to pipeline and revenue
Content Marketing Sioux Falls: Your Local Moat
Here's what most Sioux Falls content marketing efforts miss — the local angle is your moat.
National competitors can't write authentically about:
- The healthcare landscape with Sanford and Avera
- The manufacturing corridor in the Sioux Empire
- The financial services hub (thanks, favorable banking laws)
- The ag-tech scene growing in the region
- What it's like to do business when everyone's one degree of separation
Lean into local. It's your competitive advantage.
Sioux Falls SEO: What the "SEO Companies" Won't Tell You
I'm going to be honest about the Sioux Falls SEO company landscape: it's rough.
For every legitimate SEO professional, there are five people who watched a YouTube video and now offer "SEO services."
How to Spot Bad SEO in Sioux Falls:
They guarantee rankings. No one can guarantee rankings. Google's algorithm isn't a vending machine.
They won't explain what they're doing. If their strategy is a "proprietary secret," run.
They focus on vanity keywords. Ranking #1 for "best company ever" means nothing if no one searches for it.
They promise immediate results. SEO takes 6-12 months minimum. Anyone promising faster is either lying or doing something that'll get you penalized.
They buy links. This is a Google penalty waiting to happen.
How to Find Legitimate SEO Help in Sioux Falls:
Good SEO companies will:
- Audit your site technically before proposing strategy
- Focus on keywords with actual business intent
- Talk about content strategy alongside technical fixes
- Provide transparent reporting you can actually understand
- Set realistic timelines (6-12 months for meaningful results)
Local options for actual SEO (not just people claiming to do it): Click Rain has a real SEO team. KeyMedia Solutions focuses heavily on search. We do SEO as part of our revenue system approach at GRAVITY, but we're not a pure-play SEO shop.
Lead Generation in Sioux Falls: Beyond the Basics
"We need more leads" is the most common request I hear from Sioux Falls businesses.
Here's the problem: most companies don't have a lead problem. They have a qualification problem, a follow-up problem, or a "we don't actually know what a good lead looks like" problem.
The Lead Generation Reality Check:
Before investing in lead generation in Sioux Falls, answer:
- What happens to leads right now? If your current leads are dying in a spreadsheet, more leads won't help.
- How fast do you follow up? If it takes 48 hours to respond to an inquiry, you've already lost. Speed to lead is everything.
- Can you define a qualified lead? Not "someone interested" — actually define budget, authority, need, and timeline criteria.
- Is your sales process ready? Lead gen without sales infrastructure is like filling a bucket with holes.
Lead Generation Tactics That Actually Work:
| For B2B | For B2C/Local |
|---|---|
| LinkedIn outbound (done right, not spam) | Google Business Profile optimization |
| Strategic partnerships | Review generation campaigns |
| Educational content at moment of need | Local SEO |
| Referral systems (still king in SF) | Community involvement |
| Lead magnets with real value | Strategic paid media |
CRM Setup in Sioux Falls: The Foundation Everyone Skips
I'll say something controversial: most marketing fails not because of bad marketing, but because of bad infrastructure.
Specifically: no CRM, wrong CRM, or CRM that nobody actually uses.
Why CRM Setup Matters:
Without a CRM:
→ You can't track which marketing generates revenue
→ You can't follow up consistently
→ You can't segment or personalize
→ You can't prove ROI on anything
→ You're basically guessing
CRM Options for Sioux Falls Businesses:
| Company Size | Recommended CRMs |
|---|---|
| Small businesses (under $1M) | HubSpot Free, Pipedrive, Less Annoying CRM |
| Growing businesses ($1M-$10M) | HubSpot Starter/Pro, Salesforce Essentials, ActiveCampaign |
| Larger organizations ($10M+) | Salesforce, HubSpot Enterprise, Microsoft Dynamics |
The dirty secret: Most marketing agencies in Sioux Falls don't touch CRM implementation. It's "not their department." This is insane. CRM is where marketing accountability lives.
At GRAVITY, CRM setup and sales alignment is core to what we do. If your marketing agency can't (or won't) talk about how leads flow into your CRM and how revenue gets attributed back to marketing efforts — they're not really a revenue-focused agency.
Where Sioux Falls Agencies Actually Land
Here's the uncomfortable truth about how marketing agencies in Sioux Falls stack up when you plot them on what actually matters:
Freelancers
Shops
Agencies
Agencies
Production
Growth
Most agencies live in the bottom half. They'll show you dashboards full of impressions and engagement rates. Your bank account remains unimpressed.
What B2B Marketing in Sioux Falls Should Include
This is the system we build at GRAVITY. Not random tactics — an integrated system where everything works together.
Video
Builds trust before the first call. Your prospects should feel like they know you before they ever pick up the phone.
SEO
Captures buyers at moment of need. When they Google their problem, you show up with the answer.
Content
Educates and qualifies. Good content does the heavy lifting so your sales team talks to informed buyers.
Presence and outreach. Where your B2B buyers already spend time. Show up consistently, not sporadically.
CRM
Tracks everything to revenue. If you can't see which marketing dollar generated which sale, you're guessing.
Sales Alignment
Marketing and sales stop pointing fingers. One team, one number, one system. Revenue is the only metric that matters.
Hiring a Marketing Consultant in Sioux Falls
Sometimes you don't need an agency. You need a brain to pick.
A good marketing consultant in Sioux Falls can help you:
- Figure out what you actually need before you spend money
- Build internal marketing capabilities
- Audit what you're currently doing
- Create strategy that your team executes
- Provide ongoing advisory without full-time cost
When to Hire a Consultant vs. Agency:
| Hire a Consultant When... | Hire an Agency When... |
|---|---|
| You have team members who can execute | You need execution, not just strategy |
| You need strategy, not hands | You don't have internal marketing talent |
| Your budget is limited but your time isn't | Speed matters more than building internal skills |
| You want to build internal capability | You have budget but not time |
| You're not sure what you need yet | You need specialized skills (video, SEO, etc.) |
Finding a Marketing Consultant in Sioux Falls:
Honestly, this is hard. The "consultant" title requires no credentials. Anyone can claim it.
Look for:
- Actual experience running marketing (not just advising on it)
- Specific results they can point to
- References you can actually call
- Clear methodology, not just vibes
- Someone who'll tell you what you don't want to hear
I do fractional CMO work for a few select companies. So do others in town. The key is finding someone whose experience matches your specific challenge.
How to Not Get Burned by a Marketing Agency
I'll end with the mistakes I see Sioux Falls businesses make repeatedly:
Mistake #1: Buying tactics instead of strategy. "We need social media management" isn't a strategy. "We need to generate $500K in new pipeline from manufacturing companies" is a strategy. Tactics serve strategy, not the other way around.
Mistake #2: No clear success metrics. If you can't define what success looks like in numbers, you can't hold anyone accountable — including yourself.
Mistake #3: Expecting immediate results. Marketing compounds over time. Month 1 looks nothing like Month 12. If you're going to quit after 90 days, don't start.
Mistake #4: Cheapest option thinking. The cheapest marketing agency in Sioux Falls is almost never the best value. You get what you pay for. Worse, you often get what you deserve for paying for.
Mistake #5: No skin in the game alignment. If your agency's fee is the same whether you succeed or fail, their incentives don't match yours. Ask about performance components, retention rates, and how they handle underperformance.
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Last updated: December 2025
