The State of Sioux Falls B2B Marketing: 2025 Report: A data-driven analysis of how local B2B companies are marketing, what's working, and where the opportunities are.
A data-driven analysis of how local B2B companies are marketing, what's working, and where the opportunities are.
The State of Sioux Falls B2B Marketing
A data-driven analysis of how local B2B companies are marketing, what's working, and where the massive opportunities are hiding.
Sioux Falls is booming. Yet most local B2B companies are still marketing like it's 2015.
Population approaching 220,000. Over $1 billion in building permits for the third consecutive year. Ranked #1 city for small businesses in America. 78% of local CEOs report good or excellent business conditions.
This report examines the state of B2B marketing in our market — the trends shaping buyer behavior, where local companies are falling short, and the opportunities hiding in plain sight for businesses ready to compete differently.
The Sioux Falls Advantage
A Market Unlike Any Other
Sioux Falls isn't just growing. It's becoming the economic engine for the entire state.
Minnehaha and Lincoln counties accounted for 75% of South Dakota's total net migration. The rest of the state's 64 counties combined? Zero net migration.
Why This Matters for B2B Marketing
This growth creates a paradox. More businesses are opening. Competition is intensifying. But most local B2B companies are still relying on the same tactics that worked when Sioux Falls was half this size:
- Word-of-mouth referrals
- Chamber networking events
- A website that hasn't been updated since 2019
- "We've always gotten business this way"
That worked when everyone knew everyone. It doesn't work when 5,700 new people arrive every year — people who don't know your reputation, who research online before they ever pick up the phone.
How B2B Buyers Have Changed
The Data on Modern B2B Buying
National research reveals a fundamental shift in how B2B decisions get made:
The average B2B purchase now involves 6-10 stakeholders — up from 3-5 just a decade ago. By 2025, Forrester predicts more than half of large B2B transactions ($1M+) will be processed through digital channels.
That Sioux Falls CEO who used to call his buddy for a referral? His replacement is a 38-year-old VP who Googles "Sioux Falls marketing agency" before making a shortlist. If you're not ranking, you're not on the list.
Where Sioux Falls B2B Companies Are Falling Short
Based on our work with 218+ companies and analysis of the local market, here's where most Sioux Falls B2B businesses struggle:
No Revenue Attribution
Most companies can't answer a basic question: "Which marketing activities generated revenue last quarter?"
They track leads. They track website visits. They track social media followers. But when asked which specific campaign led to a closed deal — silence.
Disconnected Marketing Tactics
Website managed by one vendor. Social media by another. Email marketing set up once and rarely touched. A CRM that sales complains about and marketing ignores.
None of these systems talk to each other. Content never gets repurposed across channels.
Underinvestment in Video
Video drives 82% of all internet traffic. Yet most Sioux Falls B2B companies have a corporate overview video from 2018 and nothing else.
Zero executive thought leadership content. No video integrated into their sales process.
Weak Local SEO Presence
Search "Sioux Falls marketing agency" — the same 5-6 agencies dominate every result. They've been there for years with hundreds of backlinks.
New entrants struggle to break through because they're competing against a decade of accumulated authority.
No Thought Leadership Strategy
Most companies position themselves as commodity providers. "We do X service." "We've been in business Y years." "We have great customer service."
That's not differentiation. That's a race to the bottom on price.
The 2025 B2B Marketing Playbook
Based on national trends and local market dynamics, here's what's working for B2B companies right now:
Video-First Content Strategy
Short-form social video delivers the highest ROI. Most Sioux Falls B2B companies still treat video as a "nice to have." The ones investing in consistent executive video content — podcasts, YouTube, LinkedIn — are building audiences their competitors can't replicate.
Account-Based Marketing (ABM)
Instead of broadcasting to everyone, identify your 50-100 dream accounts and build campaigns specifically for them. Personalized content, targeted ads, direct outreach — all coordinated across channels.
AI-Powered Personalization
AI isn't replacing marketing. It's making personalization at scale possible. Companies using AI for email segmentation, content creation, and predictive analytics are outpacing those still doing everything manually.
Intent Data & Signal-Based Selling
Stop guessing who's ready to buy. Intent data reveals which companies are actively researching solutions like yours — before they ever fill out a form.
Revenue Attribution
The bar is low. Most of your competitors still can't prove what's working. Build attribution from day one and you'll have a competitive advantage they can't match.
The Sioux Falls B2B Opportunity
What Makes Our Market Different
Sioux Falls has structural advantages that make B2B marketing more effective here than almost anywhere else:
- Relationship density: Everyone's two degrees of separation from everyone else. Video content featuring local leaders spreads faster.
- Trust economy: Buyers here still value personal relationships. Marketing that showcases real people outperforms faceless corporate content.
- Less competition for attention: The national players ignore markets our size. Local companies willing to invest in content can dominate their categories.
- Growing sophistication: As more national companies relocate here, buyer expectations are rising. The bar for "good enough" marketing is going up every year.
The Companies That Will Win
They Will Have
- A unified revenue system connecting marketing, sales, and operations
- Executive-led video content building trust and authority
- Full attribution tracking every marketing dollar to closed revenue
- Local SEO dominance in their category
- Content that teaches, not just promotes
They Will NOT Have
- Disconnected vendors managing disconnected tactics
- Marketing that can't prove ROI
- A website that's been "good enough" for five years
- Dependence on referrals as their only lead source
- Generic positioning with no point of view
Ready to Stop Guessing?
GRAVITY Growth builds unified revenue systems that track every campaign to closed deals. Not clicks. Not leads. Actual revenue.
Book a Revenue Diagnostic →How We Built This Report
This report combines:
- Local economic data from Sioux Falls Development Foundation, SiouxFalls.Business, and City of Sioux Falls
- National B2B marketing research from Content Marketing Institute, Forrester, Gartner, LinkedIn, and HubSpot
- Proprietary insights from GRAVITY Growth's work with 218+ B2B companies
